Joywin Color

Inspired by Mr. JW’s deep love for color and his understanding of hairstyling, Joywin Color was created to offer soft, natural hair shades tailored specifically for Asian women. The brand focuses on preserving the natural beauty of Asian hair while using makeup principles to neutralize undertones and create a lustrous, understated color. Joywin Color’s formulations are rich in nourishing ingredients, promoting shine and smoothness, and are developed in close collaboration with engineers and hairstylists to meet the diverse needs of Asian hair coloring.